You may recall from a previous post, I work with local clothing company, Darcy Clothing with their photography needs. They have just launched their Spring / Summer 2013 college and they brought it to my studio to shoot it. The SS ’13 collection is a great range of dresses that will have the ladies looking great, as Julie shows us below.
The Wexford brand is really starting to take off. The fact that there are only 120 pieces of each dress made means that when you purchase one, you are getting something exclusive, yet affordable. I am not an expert on fashion and clothes, so you are best to check out their facebook page to get in touch with them to enquire about your nearest Darcy Retailer:
You can follow them on Twitter also: @Darcyclothes
Darcy Clothing are a local company that I have started to work with recently. Darcy are a Wexford based fashion label. Darcy is a trend driven well priced fashion brand. Their main focus is great design, exceptional quality at affordable prices. Darcy is available in over 40 Retailer across Ireland. Check them out on FaceBook to find out who stocks them: https://www.facebook.com/darcyclothing
I am currently working with Darcy in shooting all their new pieces for their lookbook and catalogues. All fashion labels need images of their product to be able to put on websites to shot customers what they are buying and also to be able to give images to retails to give shot their customers.
These shots were all about the cloths and their details. In an editorial or fashion shoot for a magazine, it would be acceptable to perhaps not see the cloths fully as those images are more about the style, the story and the model etc. These are catalogue shots and just to shot the cloths, such as shot on the right which shows the all the detail in the black dress.
It is very easy to get the exposure wrong for dark clothing. If you are using a camera in automatic mode, you will run into the immediate problem of the camera thinking that every thing is dark and wants to try increase exposure by increasing the shutter time.
When shooting manual, you have total control over the exposure, especially in the studio. The key to bringing out the detail in black clothing is to have plenty of fill light to lighten the shadows. In the shot on the right, I have the fill light about about 1 stop below the key light. The fill light was coming from a 2m x 1m light diffusion panel, just to the front/left of the model. The key light was from an Elinchrom 130cm octabank boomed high, directly over the model… this also providing a soft light and helping to soften shadows.
All of the shots above are large Jpegs are straight out of the camera ( Canon 1d IV) on natural portrait style.
Chemical Afflictions is a cloths shop in Wexford town, run by an old school buddy, Mary. I stopped by one day to take some pictures of new stock that she had in for here website. Here are some of the images. They are pretty much straight from camera as there were lots and lots of shoes so, computer time was a no-no.
A selection on the rack
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